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April - June 2021

ITC Trade and Market Intelligence



Enhancing the transparency of global trade and market access




ITC's Market Analysis Tools now free for all European users

ITC launches monthly briefs on the
Global State of Trade

New paper series advances analytical dimensions of rules of origin

Discover how to benefit from Economic Partnership Agreements 

ePing launch in Viet Nam: Bringing information closer to local businesses

Global Trade Helpdesk:

Now available in Portuguese

Trade Map expands its coverage of company data & releases 2020 trade indicators

Standards Map reaches the
300 standards mark

African Trade Observatory:

Taking stock at Steering Committee

Eastern Partnership Trade Helpdesk:

First module presented to stakeholders

Capacity Building:

Sign up for the SME Trade Academy

ITC Tools data updates



The European Union has endorsed free access to ITC market analysis tools for all EU users until 31 December 2022.

SMEs will be key drivers in the recovery of global trade after COVID-19 and in order to harness long-term growth, the European Union (EU) has endorsed free access to the ITC Market Analysis Tools for all EU users.


Since 2017, the EU has supported ITC in its transparency in trade programme by making market related information free for all users in developing countries. Results from ITC Market Analysis Tools users annual survey indicated that the tools has helped companies around the globe realize a cumulative trade impacts over €1 billion since 2017. And since the start in 2017 of the EU programme Market Analysis Tools as Global Public Goods, which underwrites the tools, the number of users has grown from 600,000 to over 1 million with more than 15,000 individuals benefitting from the associated training. 

The EU is the world’s biggest economy and its biggest exporter and importer. With this elevated access, European companies can now search for new suppliers in developing countries from the Company contact module of Trade Map and retrieve the latest monthly trade statistics of other 190 countries and territories within a few clicks. Visit the portal now and take advantage of these new opportunities.

Access ITC's Market Analysis Tools now


In June, ITC released a new monthly publication on the Global State of Trade. The monthly series explores variations in goods exports across countries, regions, and sectors and allows users to customize data visualizations according to their interests. The series also reports on changes in market access conditions linked to temporary trade measures, and on notifications of Technical Barriers to Trade (TBT) and Sanitary and Phytosanitary (SPS) measures. In addition, every month, the series will feature ITC statistics including data on tariff and non-tariff measures, services trade, export potential, and investment flows, and showcase ITC research such as the SME Competitiveness Outlook and analysis of the trade effects of the AfCFTA.


Leveraging ITC’s trade and market access databases and in-house analytical capacities, the monthly briefs aim to support the trade policy debate by providing reliable, timely, and useful information to policymakers, trade journalists, and the wider trade community.


Inaugural issue highlights impact of COVID-19 on world trade and budding recovery


The Global State of Trade’s inaugural issue highlights the strong impact of the COVID-19 pandemic on world trade and the extent of the recovery in recent months. With the onset of the pandemic, trade plummeted by more than 25% in April and May 2020 compared to a year earlier. Around the same time, governments adopted a large number of temporary trade measures to ensure their populations would have access to essential medical supplies. In September 2020, year-on-year trade growth showed the first signs of recovery, but not all regions benefited equally. While Africa’s exports were the slowest to recover, by March 2021, Africa was the world’s fastest-growing region, with exports up 34% compared to March 2020. 


Developing countries, which had already shown more resilience in the first few months of the COVID-19 crisis than developed countries and LDCs, grew 34% year-on-year in March 2021, compared to 21% for developed countries and 14% for LDCs. Exports of manufacturing, minerals, and agricultural goods grew 27%, 26% and 15%, respectively, in March 2021 compared to one year earlier.


Despite the recent rebound in trade, the long-term effects of the COVID-19 pandemic will likely be felt for years to come. ITC estimates that global export potential in 2025 is now 3.4% lower than before the pandemic, due to downward revisions in GDP growth forecasts. Estimates of export potential fell across all geographic regions, development levels and sectors, with Africa (-7.0%), LDCs (-6.4%), and machinery & electronic equipment (-4.0%) most affected.

Discover the trade briefs here


New paper series advances analytical dimensions of rules of origin

A series of three analytical papers have been released addressing thematical issues of rules of origin (ROO) as NTMs with the help of the first global harmonized database of rules of origin (Rules of Origin Facilitator) and ITC NTM surveys cross-country data. Papers were co-authored with ROO economists from international universities.


First paper builds a dashboard for AfCFTA ROO negotiators based on three novel ROO metrics on the basis of pre-existing RECs. Second paper advances methodology of classifying and measuring all ROO in the world using the Facilitator. Third paper analyzes draft AfCFTA ROO already agreed for 82% of products and discusses outstanding gaps facing negotiators. The results of the third paper are highlighted in a blog.

Rules of Origin across African Regional Trading Agreements: A Landscape with Measures to Address Challenges at Harmonization

Journal of African Trade, 2020/12

Rules of Origin across African Regional Trading Agreements
Go to the paper

Mapping and comparing Rules of Origin across Regional Trade Agreements with ITC’s Rules of Origin Facilitator


ITC Working Paper Series 

Mapping and comparing ROOs across Regional Trade Agreements
Go to the paper

Closing in on harmonizing Rules of Origin for AfCFTA anatomy of

reconciliations and remaining challenges


ITC Working Paper Series 

Go to the paper


Economic Partnership Agreeements (EPAs) are reciprocal trade agreements negotiated by UK and EU with 79 African, Caribbean and Pacific (ACP) countries, which provide significant market access opportunities. EPAs are designed as drivers of trade and investment growth between participating countries.


Here are 4 reasons why you need to visit our new page and get an insight how to scale up your business:

1. We show how businesses benefit from EPAs

2. We show changes for UK under EPAs


3. We shed light on which sectors have the highest export potential, especially to the UK market

4. We provide different EPA utilization strategies and corresponding ITC tools you can use



Bringing information closer to local businesses


To assist Vietnamese companies keep track of regulatory changes in international markets, Vietrade, ITC and the WTO have formed an unprecedented partnership with the Sanitary and Phytosanitary (SPS) and Technical Barriers to Trade (TBT) enquiry points in Viet Nam, the Foreign Trade University (FTU) and private sector associations. 


Thanks to this collective work, the notification alert system ePing ( is now accessible in Vietnamese. It is the first time that ePing is available in a language that is not an official WTO one. It is also the first time that a university, the Foreign Trade University in Hanoi, will join WTO inquiry points to translate selected SPS and TBT notifications. 

“It will help businesses react in a timely manner to regulatory changes in partner countries and will enable them to better identify concerns they may have to comply with such changes”, said Pamela Coke-Hamilton, ITC Executive Director, at the hybrid launch ceremony held in Hanoi and virtually on the 29th April.  


This pilot project consists of translating selected notifications on ePing concerning footwear and seafood products, considered a priority by Vietrade and the Enquiry Points. It also includes explaining the notification content in simple language, bringing the information closer to local businesses. SPS and TBT notifications for fruits and vegetables will soon be part of the translation efforts.

Go to ePing
More information on the project


Global Trade Helpdesk in Portuguese

In collaboration with Apex-Brasil, the Global Trade Helpdesk team rolled out the Portuguese version of the platform to simplify market research for Portuguese speaking entrepreneurs. Apex-Brasil Chief Executive Officer, Augusto Pestana, said: ‘Our purpose with this initiative is to facilitate the access of the Brazilian business community to international trade through a robust market intelligence platform. And, as we know, having updated and reliable information about the markets is the key to success in international trade.’ 

Brazil's small businesses are the core of the country’s exports in terms of numbers, but their share in export value has potential to grow. Apex-Brasil plans to use the new version of the platform to engage more with their clients, including through dedicated webinars and trainings. The interest of firms and business support organizations in the online platform continues to grow rapidly, reaching over 57,000 users from across 197 economies since its rollout in June 2020.

Visit Global Trade Helpdesk


In May, Trade Map substantially increased its coverage of importing and exporting companies. Through Trade Map, you can now access the contact details (and more!) of more than 2 million companies trading internationally. Where to find this information? Follow the guide in our YouTube channel.


Are you exporting to Europe and struggling to find European clients? Take a look at Trade Map's updated companies data: its coverage has been multiplied by 3 in the United Kingdom, by 5 in France, or by 6 in Romania!

Does your activity require inputs from abroad? Do you wish to reduce your dependency on your current suppliers? Identify new ones among the 16,000 freshly added companies located in China or the 45,000 new companies in the Russian Federation.


Do distances matter to you when trading internationally? Keep in mind that you can fine-tune your company search in Trade Map not only by a country but also by a city!


On top of this, 2020 trade indicators are out and ready for you to explore. Check out the latest availability in the data updates section below.

Visit Trade Map


Standards Map reaches the 300 standards mark ahead of its 10th anniversary this October

Almost ten years have passed since the inception of Standards Map. During this time, the voluntary sustainability standards (VSS) landscape has seen exponential growth in the number of initiatives.  Sustainable markets have grown from niche to mainstream, with implications at all levels of Global Value Chains.


To keep in tune with the changing context, T4SD has been filtering and closely tracking this immense volume of data in a user-friendly and transparent manner.

Today, Standards Map covers over 300 voluntary standards initiatives applicable to more than 80 sectors and 180 countries – and counting. Since its launch in 2010, Standards Map has been providing comprehensive and verified information on VSS and other similar initiatives covering issues such as environmental protection, quality and food safety, labour rights, and economic development. The platform allows users to analyse and compare voluntary standards-related data, whilst enabling producers and businesses to carry out self-assessments of their performance against a range of standards requirements.


To commemorate its 10th anniversary this October 2021, a new version of Standards Map will be launched in the coming months and will be available in English, French and Spanish.

Visit Standards Map


African Trade Observatory

The second African Trade Observatory (ATO) Steering Committee (SC) meeting, held on April 26, brought together the African Union Commission (AUC), the African CFTA Secretariat, European Union (EU), International Trade Centre (ITC), United Nations Economic Commission for Africa (UNECA), and Regional Economic Communities (RECs). Together, SC members took stock of recent ATO platform developments since the release of the beta version and discussed how the tool can strengthen regional integration by supporting sound evidence-based-policies at every stage of AfCFTA implementation. 

Interest and engagement in the ATO project continue to grow across the continent. The ATO Dashboard was presented to government officials and policymakers in Congo (Dem. Rep.), Rwanda, as well as the EAC. Presentations with the business community took place in Côte d’Ivoire, ECOWAS, as well as in a TRALAC webinar and UNCTAD workshop. Since its release in December 2020, more than 4,430 users visited the beta version of the ATO dashboard, with particularly strong interest from entrepreneurs in South Africa, Nigeria, Kenya, Ghana, and Egypt.

Visit African Trade Observatory


Eastern Partnership (EaP) Trade Helpdesk portal


The beta version of EaP portal with a first module on market information was presented during the national stakeholders’ meeting as well as bilateral meetings with EaP countries. The beta version, which includes already available trade information from the region, will be shortly tested with stakeholders. ITC is working in close cooperation with national authorities and it is currently at an advanced stage of the required market access-related data collection, with full data expected

to be collected in time for the portal launch later this year. In parallel, the team is working on setting up and coordinating the network of national experts that will address user queries through the online platform.


National institutions and partners in Georgia, Armenia, Ukraine and Moldova gathered at the occasion of national stakeholders’ meetings to discuss the latest achievements and next steps of the projects.


Business Surveys on Non-Tariff Measures


ITC informed stakeholders in four countries about the implementation of the NTM Business Surveys in the EAP countries during the national stakeholder meetings. The survey will cover over 4000 exporters in 6 EaP countries. It aims to gain a holistic understanding about the trade regulation and procedural difficulties exporters in these countries face – especially those hindering regional integration. During the meeting ITC discussed potential areas of collaboration with national stakeholders and call on all exporters to actively participate in the surveys.


The surveys in the EaP countries is expected to start in the third quarter and will be completed by end of the year.


Trade in Services Data Collection and Capacity Building


Drafting of capacity building in trade in services data plan for Georgia is complete, and the capacity building programme will be conducted on the management of yearly bilateral transport sector data in Georgia. The initial assessment of trade in services data collection and dissemination is completed in Belarus, Moldova and Ukraine.

Read up on the project


Workshop on exports and employment creation in Iran


An advanced virtual workshop took place which dealt with employment creation through exports to six trainees from trade policy and research institutions in Iran. The workshop took in the content of the “EU – Iran Trade Development: Trade-related technical assistance, capacity building, and value chain development for inclusive and sustainable trade-le growth”. Participants were introduced to a quantitative methodology developed by ITC to compute the number of jobs that can be created by increasing exports in a specific sector. After attending theoretical sessions and solving practical computational exercises, participants developed and presented an analysis of potential job creation in Iran through a sector of their choice.


Trade intelligence trainings with the University of the West Indies


ITC organised a series of three webinars on building strong SMEs in the Caribbean through trade and market intelligence, in collaboration with the Shridath Ramphal Centre of the University of the West Indies and the Caribbean Export Development Agency. The initiative ran from March to April with the objective to contribute to the creation of business opportunities and targeted policy design in the Caribbean region.


Webinar on navigating Rules of Origin in Zimbabwe


In May, ITC organised a webinar to Zimbabwean beneficiaries, designed to provide participants with a broad understanding of preferential Rules of Origin. A particular focus was given to the new rules relevant to the EPA with the UK and how to navigate ITC's Rules of Origin Facilitator to easily find the applicable information. The session brought together 192 beneficiaries and was the result of a fruitful partnership between ITC, the British Embassy in Harare, the Ministry of Foreign Affairs, ZimTrade and the Zimbabwe Revenue Authority.


Trainings on Global Trade Helpdesk through fruitful partnerships


As global trade continues to rebound, firms and business support organizations need to continuously identify and compare opportunities across markets. The Global Trade Helpdesk team worked with Comesa Business Council, the World Trade Center Association, the Israeli Foreign Trade Administration, ITC Youth Tech Hubs, Apex-Brasil, and SECO regional offices in eight dedicated webinars serving over 580 participants.


Papua New Guinea training on ITC Tools


In Papua New Guinea, ITC conducted an introductory webinar on ITC’s Market Analysis Tools in light of the United Kingdom Trade Partnerships (UKTP) programme. The webinar contained demonstrations on the use of a number of Ihe tools (Export Potential Map, Market Access Map, Trade Map and e-Ping), illustrating how they can be utilized for supporting businesses' decision making.
The webinars were attended by 24 participants, among who 12 women, and enhanced their understanding about the UKTP project, the role of trade intelligence in future export success and how to use ITC Tools to assess current demands, market requirements and new prospects.


Workshop on enhancing Market Analysis with ITC Tools to Bolivian beneficiaries


A two week virtual workshop in June introduced 27 Bolivian beneficiaries, among whom exporters and representatives of trade support organisations, to ITC's Market Analysis Tools. The intense programme focussed on trade flows and market access requirements, and taught participants how to optimally use Trade Map, Market Access Map, Export Potential Map and ePing to make better informed trade decisions.

Through developing together technical files of potential destination markets based on the available data, participants were able to get hands on experience and receive feedback.




Do not miss next quarter's SME Trade Academy sessions on Trade Map and Market Access Map.


19 July 2021 - How to access International markets

23 August 2021 - How to analyse trade flows




Trade Map coverage

Trade data for 2020 is now available for 100 countries (in blue on the map), accounting for 93% of global trade in goods.


After contracting by 7% in 2020, global merchandise trade started showing signs of rebound in early 2021. March 2021 data (currently available for 36 countries), for example, indicates a 21% rise in trade value compared with the same period of 2020.


As of early June, April 2021 data was already available for 15 countries in Trade Map, covering almost one third of global trade in goods.


Chart: Latest country data available as of 10 June 2021. For latest updates, visit the Data Availability page.


Market Access Map

Tariffs for 95 countries are available in Market Access Map as of end of June 2021. Trade remedies for 45 countries have been updated for 2021, as well as regulatory requirements (NTMs) for four countries (Libya, Cameroon, Saint Lucia and Jamaica).


As part of collaboration with GRIPS, forward-looking tariffs for all recent trade agreements (2019-2020) have been analyzed and incorporated into the publicly-accessible database.


Rules of Origin Facilitator

As part of collaboration with GRIPS, rules of origin of 20 EU trade agreements have been analyzed and incorporated into Rules of Origin Facilitator, the total coverage now reaching 395 out of more than 500 active trade agreements.




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