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ITC Market Analysis Tools, your free gateway to understanding international trade and market access features. Find the latest trade measures in the context of ongoing geopolitical tensions around the globe and the new 2024 Trade Indicators in Trade Map as reported by 125+ countries.
If you need additional customized analysis or information on the latest effectively applied tariff rates, market dependence, exposure rates for your products, please contact us at marketanalysis@intracen.org for more details on our offers. |
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Export Potential Map redesigned |
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On 5 June, a redesigned Export Potential Map (EPM) was launched at two events with trade promotion organizations in Brussels. The new design incorporates several new features that seek to improve user experience and address specific issues raised through the EPM user survey. |
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First, a redesigned main menu and homepage features new entry points into the tool. Users are now able to select whether they want to view export potential for existing export products or product diversification opportunities for new export products directly from the main menu. Although the product diversification data was displayed in the previous version, users reported that it was not easily accessible. Furthermore, a new interactive map on the homepage displays previously unavailable information on the share of unrealized potential and the level of export diversification by country. These additions will improve user experience and highlight the product diversification data, which is of high interest to policymakers and SMEs. |
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Second, the charts on the export potential and product diversification pages feature an improved navigation menu. New menu features enable users to deselect all, have precise control over the number of products or countries displayed, and see information about the total number of products or countries displayed in a given selection. A new visualization at the bottom of the export potential chart displays aggregate data on total export and unrealized potential, allowing users to put export potential for a particular product or country into a wider context.
Third, a new Help Centre centralizes the resource pages and allows users to search across all resources. A revised and expanded glossary explains the model behind the Export Potential Map in non-technical language, and redesigned correspondence tables incorporate information on excluded products. Additional info icons and prompts across the webpage link back to the Help Centre and glossary, facilitating interpretation of the tool. |
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Watch the recording of our public webinar on 3 July and learn how EPM’s new interactive features, navigation menus, and graphics enable users to better explore, interpret, and contextualize opportunities for trade development. |
| Rewatch the webinar |
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Upgrading Ugandan Exports: Opportunities for value-added diversification |
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This joint ITC-OHRLLS report uses ITC data and surveys to explore opportunities and challenges for value-added export diversification in Uganda. Despite strong export growth, Uganda remains reliant on a few minimally processed commodities. The report highlights high-potential value chains—processed food, animal feed, and beauty and personal care products—for boosting value-added exports.
It recommends actions to overcome key barriers, including improving infrastructure, financial inclusion, quality systems, and skills. It also emphasizes the importance of climate resilience, digital trade, public-private dialogue, and regional integration through AfCFTA. The proposed strategies aim to foster sustainable growth and greater economic resilience for Uganda.
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| Discover the report |
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AFRICAN TRADE OBSERVATORY Policy analysis training brings together regional experts from Africa |
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From 6 to 9 May 2025, the African Trade Observatory (ATO) team convened its second capacity-building workshop in Addis Ababa, bringing together 15 technical experts from the African Union (AU), seven Regional Economic Communities (RECs), and UNECA. This advanced training focused on strengthening the analytical use of the ATO Monitor module.
Over four days, participants explored more than 15 indicators designed to track trade flows, evaluate market access conditions, and assess border performance indicators across the continent. A combination of expert presentations, live demonstrations, and interactive quizzes enabled participants to connect trade data with real-world policy questions. Practical examples and case studies helped ground the sessions in regional realities and fostered peer-to-peer learning. A key highlight of the training was the collaborative drafting of Trade Insights reports. Built directly from ATO data, these reports aim to support regional strategies, identify trade opportunities, and strengthen the link between technical evidence and policy formulation.
One participant mentioned that the “ATO monitor module is very useful and crucial for providing timely data for RECs and AU, making it easier for experts to access a wealth of information all within one tool”.
This session marked the second in a three-part training series, including a final training on policy simulation foreseen in the fall. Through these workshops, the ATO continues to evolve as a continental public good, strengthening Africa’s data ecosystem, advancing evidence-based policymaking, and building a vibrant community of trade experts across the continent. |
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| Visit the ATO |
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ATO trade in services: Improving travel data by Eswatini |
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In April 2025, Eswatini hosted a technical workshop aimed at strengthening its travel data systems amid rapid growth in the tourism sector. With travel contributing $52 million to the economy in 2023—a 51% rise from the previous year—the need for accurate, comprehensive data has become urgent. The workshop, organized through a partnership between the International Trade Centre (ITC) and key national institutions, focused on improving data integration, capturing informal cash transactions, and refining exit surveys. Participants discussed the challenges posed by dual currency use and the limitations of data based mainly on bank declarations, which often exclude significant portions of travel-related income.
Officials from the Central Bank, Eswatini Tourism Authority, and Central Statistics Office emphasized how more reliable trade and tourism data could drive smarter policy and strategy decisions. The workshop also encouraged dialogue between statisticians and tourism actors, paving the way for shared data collection frameworks. Moving forward, ITC plans to support Eswatini in automating data processes and adopting global standards like BPM7, enabling the country to better leverage intra-African trade opportunities and publish detailed bilateral travel statistics.
The workshop was organized in the framework of the African Trade Observatory Project, funded by the EU. |
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| Find more information and testimonials |
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GLOBAL TRADE HELPDESK Building market analysis skills in China, Eswatini and beyond |
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In April, the pilot Market Diversification, Digital Trade, and AI training took place in Eswatini, bringing together a group of over 30 participants from businesses, universities, and business support organization. The training taught them to leverage data from the Global Trade Helpdesk and other ITC Market Analysis Tools, and to use AI applications to help create digital marketing content and market entry strategies for key products from Eswatini.
GTH was also featured in an ICC One Click webinar on April 15th, highlighting it as a key source of data for businesses looking to explore opportunities in new markets. The session brought together hundreds of businesses from around the world to train them on how to navigate and harness trade intelligence using GTH. |
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In addition, the Training of Trainers program in collaboration with CCPIT and CECC for China is ongoing with over 50 participants from across CCPIT offices and universities. The program aims to certify new trainers in Market Analysis using the Global Trade Helpdesk to help raise awareness about the GTH available in Chinese since its launch last year. |
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| Go to the Global Trade Helpdesk |
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TRADE MAP 2024 Trade Indicators available now |
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We are thrilled to announce that the 2024 Trade Indicators are now available, based on data reported by 103 countries. If you're eager to delve into the most recent trade developments, look no further than Trade Map, your trusted resource for up-to-the-minute information. Discover the latest trends for your chosen product or identify the most dynamic markets in the latest period. |
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| Discover the 2024 Trade Indicators |
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MARKET ACCESS MAP Monitoring Extraordinary Policy Measures |
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Market Access Map continues to monitor and provide updates on significant trade policy changes adopted in the context of geopolitical tensions. The Monitor dashboard has captured 136 new measures, including tariff actions, countermeasures, and defensive measures from the resulting trade diversion. Facing the increasing uncertainty in international trade, users, particularly small businesses, can access new announcements, including official sources, implementation dates, and
summaries.
The major development in the 2nd quarter included imposition by the US of ‘reciprocal tariffs’ on trading partners, with the subsequent 90-day suspension until July 9. Two partners - the UK and China - have secured tariff concessions with the US beyond July 9. Other countries continue negotiations, while Cambodia, Ecuador, Israel, Viet Nam, and Zimbabwe have unilaterally lowered tariffs on U.S. products in a bid to offset the ‘reciprocal tariffs’. In Q3, we provide monitoring of potential US tariff announcements under the ongoing investigations covering aircraft, trucks, semiconductors, pharmaceuticals, copper, timber, and processed critical minerals. The dashboard also covers the rise in trade measures aimed at cushioning domestic producers from diverted trade flows. Particularly, several economies have activated or expanded safeguard and anti-dumping duties on steel products in response to recent US tariff actions on steel and aluminium and derived household goods.
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CAPACITY BUILDING
Workshops and webinars on ITC Tools |
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Eswatini Officials utilizing the ITC Tools for effective trade analysis |
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20-23 May – ITC brought together 32 Eswatini government and trade officials for a hands-on training in Ezulwini. Over four days, participants explored ITC's flagship market analysis tools and discovered the new African Trade Observatory (ATO) monitor module. The training boosted participants’ analytical capabilities to assess trade policy and identify new export markets. Participants appreciated the practical approach and expert facilitation. |
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Webinars on how the tools could help navigate trade uncertainty due to tariffs |
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7-8 April – Following the United States’ announcement of additional tariffs on most trading partners on 2 April, TMI organized three webinars exploring how the Market Analysis Tools could be leveraged to navigate trade uncertainty caused by the tariffs. Nearly 1,200 participants attended the webinars, with the recording of the webinar becoming the most-watched video on the ITC Trade and Market Intelligence YouTube channel. |
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SME Trade Academy Online self-paced learning |
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Trade professionals worldwide have the opportunity to enhance their skills in analysing international markets following the self-paced online course "How to Analyse Trade Flows" and "How to Access International Markets" on the SME Trade Academy platform.
These courses provide comprehensive introductions to ITC’s flagship market analysis tools Trade Map and Market Access Map. The tools simplify complex trade data and foster data-driven decision-making, helping enterprises navigate international markets effectively.
Building on their success, we are thrilled to announce another round of these courses starting in May 2025. Stay tuned for updates and join us to elevate your trade expertise. |
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Certified trainers: Creating impact locally |
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UGANDA & RWANDA May 13-14, 2025 - Three ITC-certified trainers conducted two webinars titled 'How Export Success Starts with ITC Market Analysis Tools,' tailored specifically for Ugandan and Rwandan businesses. Each trainer independently developed context-specific examples and narratives to reflect the realities of the local markets. Ugandan trainers Aaron Ecel and Doreen Ahebwa, fresh from their week-long assessment, delivered their first ITC Tools training—which was exceptionally well-received by participants—signalling a strong start for the multiplier effect in Uganda. |
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This was an activity under the EU-EAC Market Access Upgrade Programme (MARKUP II) funded by the European Union (EU). |
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ESWATINI June 16-17, 2025 – Two certified Eswatini trainers from the COMESA Federation of Women in Business and the Small Enterprises Development Company (SEDCO) delivered a two-day training workshop for 63 entrepreneurs in the agriculture and agro-processing sectors. The training focused on two ITC flagship tools: Trade Map and Market Access Map—essential resources for effective market research and data-driven business decisions. Participants showed strong interest in the tools, and they will receive further support to build on this momentum. This milestone reflects ITC’s commitment to local ownership and sustainable, long-term impact. |
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The training was conducted under the Eswatini: Promoting Growth through Competitive Alliances project, funded by the European Union (EU), and implemented in synergy with the Regional Enterprise Competitiveness and Access to Markets Programme (RECAMP), jointly funded by COMESA and the EU. |
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ITC Tools updates |
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Spring update Export Potential Map
The spring update of the Export Potential Map is now available, featuring the latest trade data and updated IMF GDP growth projections. This edition reveals a 2.6% decline in global export potential, alongside a 0.02% drop in trade values. Notably, revised elasticities highlight a rise in import potential for Least Developed Countries (LDCs)—particularly in apparel (knit/crochet)—while import potential has decreased for most other developing economies. |
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| Visit Export Potential Map |
Trade Map monthly data for 2024 |
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We are pleased to share that March 2025 data is now available for 54 countries, representing 67% of global trade in goods. If you are interested in the freshest monthly data, we invite you to visit our Data Availability page. There, you can effortlessly access the most recent data for your product and country of interest. Our chart provides insights into the latest available period for monthly data, the number of countries covered, and the corresponding share of global trade they represent. |
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DONORS
Funders to the ITC Trade Map, Market Access Map, Export Potential Map and Trade Briefs: |
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