​As the CEO of Chanzo Coffee, Alfred used ITC’s Market Analysis Tools to move from intuition to evidence-based decision-making — identifying promising export markets for his premium specialty coffee, understanding demand trends, and connecting with potential buyers. By applying data-driven insights to his business strategy, he achieved a 20–30% increase in revenue, demonstrating the real impact that reliable market information can create for businesses. Since his certification, Alfred has been multiplying this impact as an ITC Certified Trainer, sharing his expertise with his peers and the larger trade community in Uganda.

From 14 to 29 May 2026, the Capacity Building Programme: Strengthening the capacities of Peruvian officials in the collection and analysis of market access data was successfully conducted. In this context, 25 officials from Peru deepened their knowledge of market access conditions, with a particular focus on non-tariff measures, especially sanitary and phytosanitary (SPS) measures and technical barriers to trade (TBT). They also received training in the use of Market Access Map and the ITC data entry tool; in addition, they took part in practical exercises and contributed to the development of market access profiles. 

This programme was made possible thanks to the Ministry of Foreign Trade and Tourism of Peru (MINCETUR), under the Interinstitutional Agreement “Peruvian Portal for Market Access and Trade Regulations” established between MINCETUR and ITC.

Representatives from key Serbian institutions strengthened their market analysis and trade intelligence capabilities through a specialised workshop on key value chains and products in the agribusiness sector, bringing together participants from government entities and academia. The workshop focused on the Rules of Origin Facilitator, showing how rules of origin can help exporters understand whether their products qualify for preferential tariff treatment under Serbia’s trade agreements, including agreements with regional partners and major export markets.

​A key highlight of the workshop was the introduction and testing of several new and enhanced ITC digital tools. Participants were among the first professional users to explore the HS Product Code Search Engine, a product classification tool leveraging AI and ITC’s novel product database. The participants were shown a demonstration of the tool during the HS Fundamentals and Product Classification session.

The workshop also provided an opportunity to learn about the new features and to test in practice the revamped version of Trade Map. These two ITC tools help operationalize complex rules of origin under Serbia’s FTAs, which are often based on calculation of HS codes for produced goods and their ingredients, and on the sourcing options from a wide geography accessible through FTAs.

Read more about the workshop and learn the reactions of the participants in a new ITC media article: Serbian trade experts train on ITC tools, including AI innovations | ITC.

From 24 to 27 March 2026, TMI delivered a four-day expert training workshop on trade policy analysis in Ezulwini, Eswatini, under the Eswatini: Promoting Growth through Competitive Alliances II project.

The training brought together 27 participants representing government ministries, trade and investment promotion institutions, business support organizations, and other partner institutions. The workshop aimed to strengthen participants’ capacity to analyse trade policy developments using quantitative indicators and modelling tools, with a focus on tariff reforms and regional integration scenarios.

Methodologies for trade policy analysis were studied, including partial equilibrium modelling and its applications. The programme also provided hands-on experience with the African Trade Observatory (ATO) AfCFTA Policy Outlook module. Participants examined recent trade policy developments, including examples related to the African Continental Free Trade Area (AfCFTA), and assessed the expected effects of tariff changes on selected regional economic communities and sectors, presenting their findings at the end of the training.

Participants highlighted the practical exercises and policy simulation tools as particularly valuable. Many noted that the training strengthened their ability to support evidence-based trade policymaking, identify market opportunities and better understand the implications of regional trade agreements.

The workshop is part of TMI’s continued efforts to strengthen analytical capacities among trade stakeholders in Eswatini and support informed decision-making for regional integration and export development.